Two pilots
In production
Workflow · Memory · Review
Your Creative Operating System.
The workflow, memory, and human review layer that sits between your team and the models, so AI creative actually ships through brand, legal, and delivery.
Turn this episode into five launch-ready promo directions
Brand memory
Review layer
Delivery specs
Production-ready
Product studio
Four production jobs. One creative brain behind them.
Each product enters through a real production job. Together, they share the same brand memory, review layer, and delivery spine.
01
Advertisers
Anvil
Brief to advertiser-ready ad in hours, not weeks. Built for media-company sales teams pitching brand deals.
Open product ↗
02
Localization
Echo
Dubs that hold voice, emotion, and performance. For studios and OTT teams localizing at production speed.
Open product ↗
03
Trailers
Marquee
Script to cinematic trailer, supervised every step from beat sheet to final delivery.
Open product ↗
04
Promos
Spin
One episode in. Multiple promo directions out, sized for OTT, media, and social.
Open product ↗Platform thesis
Models make pixels. We make production.
Generative AI gets you raw output. Production is everything between raw output and approved delivery. Sentlogix is that layer.
Models
100+ generative AI models
Image · Video · Voice · Music · Text
Sentlogix layer
Workflow
Routes every brief through generation, review, approval, and delivery.
Judgement
Human review for brand, legal, and creative on every output.
Memory
Brand vocabulary and prior decisions compound across projects.
Output
Approved creative
On-brand · On-spec · Ready to ship
Signals from the field
Real progress. Real signal.
Beta workflows
Operational
Joint IP development
Live with a studio
Five active discussions
Brand · Studio · Media · Agency
Founder-market fit
Operator access. Production engineering. AI GTM.
The founding team covers the buyer network, product build, and go-to-market motion.
Unfair media accessMedia companies · Studios · OTT
Shipped AI beforeEstablished technical track record
4 in-flight productsAnvil · Echo · Marquee · Spin
The founders
Abhishek Kumar
Media access · M&A · investing
Operator-investor with deep media and transaction access.
- Snapdeal
- Balaji Telefilms
- Jupiter Capital
- Media investing
Sankalp Sharma
AI engineering · web-scale systems
Engineering leader behind a decade of web-scale media systems.
- Sportskeeda CTO
- Content systems
- High-traffic infra
Soumyo Sinha
Product · growth · AI GTM
Product and growth operator across AI, subscriptions, streaming, and marketplaces.
- Krutrim AI
- Apple · Hotstar
- Amazon
Common questions
The things teams keep asking.
What is Sentlogix Labs?
Sentlogix Labs is a creative operating system for AI media production. The platform adds the workflow, memory, and human review layer that sits between media teams and generative AI models, so AI creative ships through brand, legal, and delivery. Used by studios, streamers, and brands.
How is Sentlogix different from Runway, Sora, or Midjourney?
Generative AI tools make pixels. Sentlogix makes production. Runway, Sora, Midjourney, ElevenLabs, and similar models generate output. Sentlogix sits above those models and adds workflow orchestration, brand and project memory, human approval gates, and delivery specs. Sentlogix does not replace generative models; it makes their output usable in real production environments.
What are Anvil, Echo, Marquee, and Spin?
Sentlogix builds four products, each entering through a specific production job. Anvil ships advertiser-ready ad creative for media-company sales teams. Echo dubs films and shows without losing voice and performance. Marquee turns a script into a cinematic trailer through a supervised workflow. Spin takes one episode and produces multiple promo directions for OTT, media, and social. All four share the same creative brain.
Who are the founders?
Sentlogix Labs was co-founded by Abhishek Kumar (operator-investor, previously at Balaji Telefilms and Jupiter Capital), Sankalp Sharma (engineering leader and former Sportskeeda CTO), and Soumyo Sinha (product and growth operator, previously at Krutrim AI, Apple, Hotstar, and Amazon).
Where is Sentlogix based?
Sentlogix Labs is headquartered in India, with presence in Bangalore and Delhi. The company was founded in 2026.
Who is Sentlogix working with?
Sentlogix is in beta with a curated set of design partners — media companies, content studios, film production houses, and advertising agencies. Partner names are not disclosed publicly. The team is selectively onboarding additional partners who want to ship AI creative under real brand, legal, and delivery constraints.
What patterns do you keep hearing from customer discovery?
From conversations with brand leads, studio teams, media companies, and OTT teams, three patterns keep coming up. First, teams need workable systems, not more prompt experiments — creative output has to move through real approval paths. Second, brand context that persists across campaigns, so each one strengthens the next brief, cut, dub, and delivery. Third, speed without losing taste, rights, specs, or accountability — fast, but reviewable.
How do we work with Sentlogix?
Tell us what you want to ship using the form below, or email team@sentlogix.com. Studios, streamers, brands, and agencies interested in piloting or becoming a design partner can describe their production job in one or two lines, and the team responds within a day.
Build with us
Tell us what you want to ship.
One line about your job. One email. We reply within a day.
or email team@sentlogix.com directly